Pinterest is a great way to share your interests and style with your friends, but it can also be used to successfully promote your B2B Company. According to a SteelHouse survey, 59% of Pinterest users have made a purchase based on an item they first saw while on Pinterest while only 33% of Facebook users have purchased a product that they were introduced to through their newsfeed or a Facebook ad. Pinterest users are 79% more likely to purchase items they see on Pinterest versus Facebook users.
Pinterest is also separated from sites like Facebook and Twitter because, for a business, half of the marketing process is already done. Pinterest is targeted based on what its users are interested in and looking for. This makes it unlikely that a user will end up on your page accidentally, which is great for you.
The statistics show that Pinterest is the perfect place to promote your business, but the question that still remains is “What is the best way to promote through Pinterest?” Recently, Mitt Ray compiled “7 Pinterest Tips for B2B companies,” which can be read here. The seven tips are as follows:
Sites like Pinterest and Facebook offer the perfect balance of social networking with friends and the promotion of your business. Even if you only use Pinterest to pin what interests you, every pin is a link back to your home site. Keep in mind, your pin can also link back to your blog or any of your branded sites. A company that can take advantage of the unlimited social network around them is a company that will be impossible to ignore.
Looking for help in balancing your social marketing campaigns? We at Cast A Bigger Net strive to meet our clients where they are with affordable social marketing solutions that meet their budgets. Click the contact us button or give us a call at (317) 218-7990.